Floating Gardens: How Ideas Grow and Blossom

How do I come up with new concepts?

For me, it's all about play. It's about having fun.

One way of coming up with concepts is taking two ideas and putting them together sometimes in a way that doesn't normally make sense. That unexpected collision is where something interesting starts.

Using a notebook as a kind of dumping ground for thoughts, there's no pressure to make it good at this stage. It's about putting everything down - even the absurd ideas - and keeping it loose.

Then I go back to it days, weeks, sometimes even years later. And if something still holds up, if it still feels like it has potential, then that's when I'll take it further.

Watch the Floating Gardens inspo video here.

Where Floating Gardens Began

In 2016, I started experimenting with flowers in a very simple way.

I was using a light box, trying to capture something of their fragility and inner structure by shining light through them.

Eventually I began suspending them in water - with no visible support. Just flowers floating freely, held in space by the medium itself. That became an early body of work.

Then years later, while walking through the garden across the road, I revisited that idea and asked a simple question: what if this wasn't just individual flowers… but a whole environment? A floating garden.

The Execution

When it comes to execution, it's still about keeping that sense of play. Not being too judgmental in the moment. Shoot a lot. Try things. Don't over-edit yourself while you're in the moment.

Then step back and look at what you've got.

Because interestingly, the real test is emotional. When you see the work as a whole, you either feel it - “this is good, I'm proud of this” - or you feel that immediate hesitation, that sense of “no, that's not quite right.”

And that instinct is often what tells you whether something has actually worked or not.

Floating Gardens and Spring

Spring is a moment when we start paying attention to flowers again. After months of minimal colour and quiet landscapes, suddenly everything becomes temporary and alive. Flowers don't just exist - they perform.

That makes it a perfect time to think about artwork for the home, especially pieces that bring that same sense of renewal indoors.

Floating Gardens sits exactly in that space. The flowers are suspended, backlit, and isolated from their usual context. They're familiar, but slightly unreal - almost like memory versions of flowers rather than literal ones.

And that's really the core of the idea: taking something everyday and shifting it just enough that you see it differently.

In the same way that spring reframes how we look at nature outside, these works are designed to reframe how we bring nature into interior spaces - not as decoration, but as atmosphere.

Watch the artist speak about the Floating Gardens collection.